This past month, our Art Director Cole Krueger had the privilege of returning to his Alma Mater, The Milwaukee Institute of Art & Design to work with Junior Product Design Majors on collaborative tap handles design project between us, the school, and our client Third Space Brewing.
After graduating with a BFA in Illustration from MIAD in 2007, Cole had always wanted an opportunity to return as a professional and work with students at the college on a tap handle project. So when Larry Murphy, a Product Design faculty member reached out to Cole over the summer about the opportunity, he couldn’t wait to dive in and immediately thought of reaching out to one of our best local clients, Third Space Brewing, about partnering with us on the project.
Third Space was enthusiastic about working with local students on a project and the students began working on concepts for tap handles for their flagship Happy Place brand, as well as their charitable “Pints with a Purpose” program.
Seeing the students excitement about this unique project and their well thought-out and impactful design work was a real treat! We want to thank MIAD for having us and Third Space Brewing employees Paul Mott and Lizzie Katt for being so accommodating and giving such great feedback. We hope to collab with MIAD again in the future!
Click the link below to read MIAD's web story about the project
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